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Is anyone else becoming slightly nervous or worried about how much information businesses know about us from our internet use? If you search up a product such as a bed mattress, chances are that you will be seeing pop up ads for mattresses next time you are on the internet. Information about our searches are… Read more

Integrated Marketing Communication (IMC) as defined by The American Marketing Association is ‘a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organisation are relevant to that person and consistent over time’. The shift from traditional forms of advertising to online advertising has allowed… Read more